Ways to Boost Your Search Engine Ranking
Posted by SiMedia | Filed under SEO
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposes to search engine marketing (SEM) which deals with paid inclusion.”
The fact is, when searching the web, online users do not usually venture beyond the 10th page of the search engine results. If you do not rank in the top 10 pages, your customers will not be able to easily access your website. This can put a considerable damper on the number of site visitors and, inevitably, the number of sales you receive.
Creating a healthy web presence is key to digital success. There are several factors that increase the compatibility of your website with search engines. Your objective should be to rank in the first page of Google search results. SEO professionals look at the following website features to help boost ranking by building a SEO-friendly website.
Navigation
The navigation headers on your website should be clear and concise so these links are indexed by search engines. Flash-based websites are not SEO-compliant therefore all navigation should be image or text-based to be recognised by search engines.
Content
Content include the text and SEO-relevant keywords used throughout your website.
Multimedia
This include the pictures, videos, animation, and audio found on your website along with the text used to describe these features.
Localised Domains
Selecting domain names (URL’s) for your website that end in .co.tt or .tt (for example, www.blinkbroadband.tt) helps to boost your visibility in localised regions, in this case, Trinidad and Tobago. Helping your customers to find you online when searching for services you offer will inevitably boost your site traffic, and overall profitability.
Website Code
Meta-Tags speak directly to search engines to describe what your website has to offer. The meta-tags found in the coding of your website should be written clearly, precisely and include relevant keywords.
Web analytics
Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact with your website. This essential tools also allows you to evaluate the progress of your website and make adjustment to troubled areas.
If you own a website, search engine optimization should be incorporated into your marketing strategy to ensure that your website is receiving a healthy amount of traffic. A successful website is key to the success of any organization. The expert web developers, designers and marketers at Si can implement search engine optimized features that ensure a higher ranking and visibility in popular search engines.
For more information, please contact us at sales@simplyintense.com.
Tags: content, google, mutlimedia, search engine, search engine optimization, SEO, seo-friendly, website design
Digital Experience Design: Getting That WOW Factor
Posted by SiMedia | Filed under Web Design
The term digital experience refers to the user experience on a website and is created by interaction design. It is the mixed case study of production, design, computer-to-human interaction and aesthetics to create an emotional response from the site user. The objective is to create positive emotions in online users, while also building credibility and trust.
Si Media is your Interactive Digital Agency that offers inspiring and innovative digital experience design. Click here to view a powerful example of our Digital Experience work.
5 Benefits of Digital Experience Design
Providing an excellent user experience can be the key influencing factor affecting a client’s decision to work with your firm or to select a competitor’s products/services instead. There are a number of benefits that your company can obtain from providing a memorable digital experience, including the following:
1. Enhanced Site Usability: Digital experience design offers an easier user interface and encourages online users to delve deeper into your website. This consequently results in higher conversion rates.
2. Powerful Online Branding: Digital experience not only influences online users to visit again but also encourages them to share your site with friends, family, or coworkers. Building your brand online helps increase the reputation of your business.
3. Competitive Advantage: The design of your website can help differentiate your firm and its services from your competitors. In other words, providing an excellent digital experience can increase your competitive advantage.
4. Customer Retention: A truly memorable and empowering digital experience results in greater consumer trust and satisfaction. In the long run, this allows you to build credibility and form lasting relationships with customers.
5. Increased Revenue: The above mentioned factors – enhanced usability, online branding, competitive advantage, and customer retention – all lend a hand to increasing the profits of your firm.
Si Media specializes in creative and engaging Digital Experience Design; please feel free to email us with inquiries and questions.
Tags: digital experience, digital experience design, interaction design, website design
