Ways to Boost Your Search Engine Ranking
Posted by SiMedia | Filed under SEO
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposes to search engine marketing (SEM) which deals with paid inclusion.”
The fact is, when searching the web, online users do not usually venture beyond the 10th page of the search engine results. If you do not rank in the top 10 pages, your customers will not be able to easily access your website. This can put a considerable damper on the number of site visitors and, inevitably, the number of sales you receive.
Creating a healthy web presence is key to digital success. There are several factors that increase the compatibility of your website with search engines. Your objective should be to rank in the first page of Google search results. SEO professionals look at the following website features to help boost ranking by building a SEO-friendly website.
Navigation
The navigation headers on your website should be clear and concise so these links are indexed by search engines. Flash-based websites are not SEO-compliant therefore all navigation should be image or text-based to be recognised by search engines.
Content
Content include the text and SEO-relevant keywords used throughout your website.
Multimedia
This include the pictures, videos, animation, and audio found on your website along with the text used to describe these features.
Localised Domains
Selecting domain names (URL’s) for your website that end in .co.tt or .tt (for example, www.blinkbroadband.tt) helps to boost your visibility in localised regions, in this case, Trinidad and Tobago. Helping your customers to find you online when searching for services you offer will inevitably boost your site traffic, and overall profitability.
Website Code
Meta-Tags speak directly to search engines to describe what your website has to offer. The meta-tags found in the coding of your website should be written clearly, precisely and include relevant keywords.
Web analytics
Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact with your website. This essential tools also allows you to evaluate the progress of your website and make adjustment to troubled areas.
If you own a website, search engine optimization should be incorporated into your marketing strategy to ensure that your website is receiving a healthy amount of traffic. A successful website is key to the success of any organization. The expert web developers, designers and marketers at Si can implement search engine optimized features that ensure a higher ranking and visibility in popular search engines.
For more information, please contact us at sales@simplyintense.com.
Tags: content, google, mutlimedia, search engine, search engine optimization, SEO, seo-friendly, website design
The 7 Key Aspects of a Successful Website
Posted by SiMedia | Filed under Digital Media, Digital Strategy
The Seven Key Aspects of a Successful Website include:
1. Design
2. Development
3. Search Engine Optimization
4. Content & Copywriting
5. Social Media Marketing
6. Digital Advertising
7. Multimedia
Clean web development, engaging design, and quality content are important from the birth (or rebirth) of your website. Search engine optimization (SEO) plays an important role in most key aspects, but especially when it comes to content and design. SEO content is created in a way that allows online searchers to easily find your website via search engines.
SEO must be applied when writing the Title, Description and Keywords Tags of your website. Each web page on your site should have a unique title and description that clearly illustrates the content of the page. This shows up as the text on a search engine results page and explains to online searchers what your website has to offer.
Social Media Marketing (SMM) refers to the use of social media websites and networks as well as blogs, online communities and other internet media platforms for the purpose of sales, marketing, PR and customer relations. Popular Social Media platforms include Facebook, Myspace, Twitter, YouTube and LinkedIn.
Si Media offers a Social Media Marketing Management Program (SM3P) that combines knowledge of marketing, the Internet, social media and interaction design to generate ROI for clients and help them achieve their goals in the digital space.
Whether you are advertising on Facebook, Google, or your local newspaper website, your Ad content and graphics must also utilize the concept of SEO to attract visitors. PPC or Pay per click advertising is now a popular and affordable form of Internet advertising being adopted by companies of all sizes. PPC allows the advertising company to pay only when an online user has clicked on their ad making it an attractive advertising option.
Finally, the use of web-based multimedia such as video, sound, and animation can make a huge impact on a visitor’s experience. Multimedia helps to create a memorable and engaging experience for online users, which positively influences your site traffic, which includes new and returning visitors.
Following the above mentioned tips will truly make an impact on your audience and provide the results you desire to achieve your business objectives. Feel free to visit our website for more information on our products and services that can boost the performance of your website.
Tags: content, copywriting, digital advertising, multimedia, PPC, search engine optimization, Si Media, social media marketing, Web Design, web development, web traffic
