Ways to Boost Your Search Engine Ranking
Posted by SiMedia | Filed under SEO
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposes to search engine marketing (SEM) which deals with paid inclusion.”
The fact is, when searching the web, online users do not usually venture beyond the 10th page of the search engine results. If you do not rank in the top 10 pages, your customers will not be able to easily access your website. This can put a considerable damper on the number of site visitors and, inevitably, the number of sales you receive.
Creating a healthy web presence is key to digital success. There are several factors that increase the compatibility of your website with search engines. Your objective should be to rank in the first page of Google search results. SEO professionals look at the following website features to help boost ranking by building a SEO-friendly website.
Navigation
The navigation headers on your website should be clear and concise so these links are indexed by search engines. Flash-based websites are not SEO-compliant therefore all navigation should be image or text-based to be recognised by search engines.
Content
Content include the text and SEO-relevant keywords used throughout your website.
Multimedia
This include the pictures, videos, animation, and audio found on your website along with the text used to describe these features.
Localised Domains
Selecting domain names (URL’s) for your website that end in .co.tt or .tt (for example, www.blinkbroadband.tt) helps to boost your visibility in localised regions, in this case, Trinidad and Tobago. Helping your customers to find you online when searching for services you offer will inevitably boost your site traffic, and overall profitability.
Website Code
Meta-Tags speak directly to search engines to describe what your website has to offer. The meta-tags found in the coding of your website should be written clearly, precisely and include relevant keywords.
Web analytics
Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact with your website. This essential tools also allows you to evaluate the progress of your website and make adjustment to troubled areas.
If you own a website, search engine optimization should be incorporated into your marketing strategy to ensure that your website is receiving a healthy amount of traffic. A successful website is key to the success of any organization. The expert web developers, designers and marketers at Si can implement search engine optimized features that ensure a higher ranking and visibility in popular search engines.
For more information, please contact us at sales@simplyintense.com.
Tags: content, google, mutlimedia, search engine, search engine optimization, SEO, seo-friendly, website design
6 Reasons for Implementing Video into Your Online Business Strategy
Posted by SiMedia | Filed under Digital Strategy, Online Marketing
It’s no secret that video is still one of the most effective forms of communication but with the advent of Internet video, a host of additional benefits and uses were born.
1. Make your site more interesting: Video is a lot more interesting than plain text and images because it contains motion and sound. People are drawn to it and are more likely to watch a three-minute video than read an entire web page or blog post. Multimedia implementation (including video) is one aspect of a successful website.
2. It’s On Demand: Unlike a television commercial people can watch an internet video whenever and where they want. It’s always ready to be played and can be viewed on multiple devices such as computers, laptops, cell phones and portable media players.
3. Increase your search engine ranking: Google and other search engines index videos. Pictures and videos add interest to your web pages and search engine rankings recognize and reward this feature. Sites with images and videos are placed higher than those without. Videos also appear in search results.
The Screen-shot below shows the search results for “a lesson in wining” The first hit is a video from eZshop.tt’s YouTube channel:
Google Search: " A lesson in Wining"
4. Raise your brand image: Video can add to your credibility, create awareness of your company and help build your brand. Video can convey a depth of information that text documents or still image cannot possibly deliver. This level of communication lets your voice be heard above all the noise.
5. Provide a gateway from other sites: Uploading videos to popular video sharing sites such as Youtube can provide links to your website. You can add your URL to the description of the video or in the video itself. Internet videos that go viral can help increase traffic to your website.
6. Simplify something difficult: Complex ideas, concepts and instructions can be easily simplified with an instructional video or screencast. It’s much easier to visually show someone how to do something than to try and explain it using just words.
In this age of new media the platforms for old tools of communication are rapidly changing. Prices are down and the world is connected like never before. Competition is stiff and there is a lot of noise. For business success, it is time you add video to your digital arsenal. To find out more about video implementation and viral marketing of videos, please contact us at sales@simplyintense.com.
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Tags: internet video, screencast, search engine, video, viral video, YouTube
