6 Reasons for Implementing Video into Your Online Business Strategy
Posted by SiMedia | Filed under Digital Strategy, Online Marketing
It’s no secret that video is still one of the most effective forms of communication but with the advent of Internet video, a host of additional benefits and uses were born.
1. Make your site more interesting: Video is a lot more interesting than plain text and images because it contains motion and sound. People are drawn to it and are more likely to watch a three-minute video than read an entire web page or blog post. Multimedia implementation (including video) is one aspect of a successful website.
2. It’s On Demand: Unlike a television commercial people can watch an internet video whenever and where they want. It’s always ready to be played and can be viewed on multiple devices such as computers, laptops, cell phones and portable media players.
3. Increase your search engine ranking: Google and other search engines index videos. Pictures and videos add interest to your web pages and search engine rankings recognize and reward this feature. Sites with images and videos are placed higher than those without. Videos also appear in search results.
The Screen-shot below shows the search results for “a lesson in wining” The first hit is a video from eZshop.tt’s YouTube channel:
Google Search: " A lesson in Wining"
4. Raise your brand image: Video can add to your credibility, create awareness of your company and help build your brand. Video can convey a depth of information that text documents or still image cannot possibly deliver. This level of communication lets your voice be heard above all the noise.
5. Provide a gateway from other sites: Uploading videos to popular video sharing sites such as Youtube can provide links to your website. You can add your URL to the description of the video or in the video itself. Internet videos that go viral can help increase traffic to your website.
6. Simplify something difficult: Complex ideas, concepts and instructions can be easily simplified with an instructional video or screencast. It’s much easier to visually show someone how to do something than to try and explain it using just words.
In this age of new media the platforms for old tools of communication are rapidly changing. Prices are down and the world is connected like never before. Competition is stiff and there is a lot of noise. For business success, it is time you add video to your digital arsenal. To find out more about video implementation and viral marketing of videos, please contact us at sales@simplyintense.com.
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Tags: internet video, screencast, search engine, video, viral video, YouTube
One Response to “6 Reasons for Implementing Video into Your Online Business Strategy”
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Simply Intense Media Blog: A Caribbean Digital Agency Based in Port of Spain, Trinidad Says:
December 21st, 2009 at 9:58 am[...] This include the pictures, videos, animation, and audio found on your website along with the text used to describe these [...]
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