Ways to Boost Your Search Engine Ranking
Posted by SiMedia | Filed under SEO
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposes to search engine marketing (SEM) which deals with paid inclusion.”
The fact is, when searching the web, online users do not usually venture beyond the 10th page of the search engine results. If you do not rank in the top 10 pages, your customers will not be able to easily access your website. This can put a considerable damper on the number of site visitors and, inevitably, the number of sales you receive.
Creating a healthy web presence is key to digital success. There are several factors that increase the compatibility of your website with search engines. Your objective should be to rank in the first page of Google search results. SEO professionals look at the following website features to help boost ranking by building a SEO-friendly website.
Navigation
The navigation headers on your website should be clear and concise so these links are indexed by search engines. Flash-based websites are not SEO-compliant therefore all navigation should be image or text-based to be recognised by search engines.
Content
Content include the text and SEO-relevant keywords used throughout your website.
Multimedia
This include the pictures, videos, animation, and audio found on your website along with the text used to describe these features.
Localised Domains
Selecting domain names (URL’s) for your website that end in .co.tt or .tt (for example, www.blinkbroadband.tt) helps to boost your visibility in localised regions, in this case, Trinidad and Tobago. Helping your customers to find you online when searching for services you offer will inevitably boost your site traffic, and overall profitability.
Website Code
Meta-Tags speak directly to search engines to describe what your website has to offer. The meta-tags found in the coding of your website should be written clearly, precisely and include relevant keywords.
Web analytics
Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact with your website. This essential tools also allows you to evaluate the progress of your website and make adjustment to troubled areas.
If you own a website, search engine optimization should be incorporated into your marketing strategy to ensure that your website is receiving a healthy amount of traffic. A successful website is key to the success of any organization. The expert web developers, designers and marketers at Si can implement search engine optimized features that ensure a higher ranking and visibility in popular search engines.
For more information, please contact us at sales@simplyintense.com.
Tags: content, google, mutlimedia, search engine, search engine optimization, SEO, seo-friendly, website design
One Response to “Ways to Boost Your Search Engine Ranking”
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Simply Intense Media Blog: A Caribbean Digital Agency Based in Port of Spain, Trinidad Says:
December 21st, 2009 at 1:55 pm[...] and other search engines index videos. Pictures and videos add interest to your web pages and search engine rankings recognize and reward this feature. Sites with images and videos are placed higher than those [...]
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