How Google Analytics Can Help You

Posted by SiMedia | Filed under Digital Strategy, SEO

google_analytics

Web tracking tools allow you to plan and redefine your business strategy and make appropriate changes for the purpose of continuous improvement – a necessary practice for any business.  Si Media offers Tracking and Reporting Management services helping to save our clients time and preparing data for easy reading and analysis.

Although there are a number of tools available in the market, here we focus solely on the Google Analytics Tool; our web performance tool of choice.  Google Analytics offers an array of features that enable companies to achieve their short-term and long-term objectives by measuring key performance indicators via graphs and website traffic data.

Benefits of Google Analytics:

1.    Free Service – Google Analytics is a free service that offers the same features compared to other website performance tools that are provided at a cost.

2.    Site Comparison – Google Analytics allows you to compare the performance of your website with sites of comparable size.

3.    Website Optimization – The data provided in your web analytics reports allows you understand what pages your visitors are visiting the most and plan ways in which you can to better optimize the less popular pages (copywriting, incoming links, etc.).  This allows you to plan your marketing strategy to enhance incoming traffic and sales.

4.    Measure Traffic – With Google Analytics you can compare whether your website traffic has increased or decreased over different periods of time. This data gives you valuable insight for optimization purposes and helps to measure the impact a marketing/PR campaign had on your traffic.

5.   Track Visitor Activity & Behavior - You gain the ability to track the pages and links that your visitors clicked on and measure whether optimization is needed for the less popular web pages on your site.

6.    Measure Bounce Rate – According to Wikipedia, “bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page ÷ Total Number of Visits.”

7.    Track How Visitors Find Your Site – Google Analytics allows you to find out how visitors find your website (via a search engine, link on another site, typing your URL into their browser, etc.).  You can also view keywords that online searchers used to find your website on search engines.  This data also provides insight for website optimization purposes.

8.    Measure KPI’s – Google Analytics allows you to measure success indicators of your website including increased/decreased visits, sales, and conversions.  These key performance indicators provide valuable insight to website owners and marketing professionals enabling them to tweak their website for better performance ratings and search engine rankings.

9.    Visitor Segmentation – Google Analytics reports allows you segment your traffic by location/geography, new or returning visitors, and how they found your website, enabling you to plan and coordinate targeted marketing strategies around the trending of your website.

Tags: , , , , , , ,

Permalink | October 2nd, 2009

One Response to “How Google Analytics Can Help You”

  1. Simply Intense Media Blog: A Caribbean Digital Agency Based in Port of Spain, Trinidad Says:
    December 21st, 2009 at 1:53 pm

    [...] analytics Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact [...]

Leave a Reply

You must be logged in to post a comment.