How Twitter Can Help Grow Your Business
Posted by SiMedia | Filed under Online Marketing
Whether you own a retail store, educational institute, or an engineering firm, Twitter can help grow your business! Let’s look at a few key ways in which your business can benefit from Twitter:
Market your Products – Twitter is most popularly used as a promotional tool by businesses. Businesses can post regular updates or tweets advertising product promotions, events, and other fun information that is company or product-related. This keeps your target audience informed and more likely to indulge in your product or service.
Increase Website Traffic – Businesses can use Twitter to direct traffic back to their corporate website and blog, which helps to build sales leads. The team at Si are experts at increasing web traffic via SEO and social networking websites such as Twitter.
Build Consumer Trust – Twitter enables you to interact directly with the users or fans of your products or service. It provides a platform where they can openly communicate and share feedback with your business and your followers. This has proven to build consumer trust and loyalty by allowing them to interact freely with your brand.
Stag is the perfect example of a local Trinidadian company that uses Twitter to communicate with their fans and consumers.
Fair Competition – Twitter is a fair stomping grounds for businesses of all sizes. This often benefits small business because they have a fair chance of promoting their brand via Twitter with the larger, more established companies.
Reputation Management – Owning a Twitter profile allows you to monitor the reputation of your business and keep in-the-know of what people are saying about your brand. Communicating with your followers and providing quick responses to their questions and feedback can help maintain the reputation of your brand.
The team at Si are experienced in Twitter Management and all activities related to the Twittersphere. If you are interested in signing on to Twitter, we’d be happy to help you! Please email our Sales Department at sales@simplyintense.com for more information.
10 Benefits of a CMS Solution vs. a Static Website
Posted by SiMedia | Filed under Online Marketing
In our most recent newsletter, we offered insight on how a CMS works. But how exactly does it benefit you? Let’s explore the features of a CMS a bit closer…
1. Faster Updates – As mentioned in the newsletter, a CMS solution allows you to modify and refresh your website internally without having to constantly hire outside web developers.
2. Control Your Content – using a CMS, you can control your content from remote locations. Additionally, your employees can have individual user accounts with customized access rights granting them permission to control specific areas of your website. This is an excellent way to create accountability within your organization.
3. Instantaneous Results – When a new webpage is created using a CMS solution, it automatically goes live on the Web once approved by the designated parties. With a good CMS, the flow of information between departments and approval staff can be all automated.
4. Tailor your Website – with a CMS solution you can customize the layout and functionality of your website at any time. Whether you want to add a new webpage or a new photo gallery, it can all be done with just a few clicks.
5. Add a Blog – Blogs are a great tool to communicate with your customers and market your products or services in a timely fashion. At Si, we offer the SiCMS, a fully customizable CMS solution that allows you to add easy-to-use Blogging functionalities.
6. Flexible Design – Content and design are stored separately in a CMS, therefore, when a new webpage is created the design will never change. Users can simply enter the content while the design and layout remains the same across all pages on the website. If your company logo changes or brand changes and the entire site needs a redesign. A CMS makes it easy to change visuals across the board while keeping your text, archives of content and all your data in tact.
7. Database-backed Website – Content is stored on a database allowing you to access it for future use, which cannot be done with a static website. This data can also be accessed by third party tools, solutions and other data readers to reposition your content or data somewhere else, for example for mobile phones, digital signage or other forms of digital media.
8. Ease-of-Use – typically CMS solutions are created with non-technical users in mind and the SiCMS is the perfect example! You do not need knowledge of HTML or any other skills; the interface is guaranteed to be easy and straightforward for all content authors.
9. Content Scheduling – the publication of content to the web can be done in a timely fashion using scheduling rules done internally within the CMS.
10. SAVE! – Other than the initial set-up expense of a CMS solution, the long-term costs are minimal to none; an opportunity that businesses can certainly capitalize on!
We are firm believers that a CMS solution is the way of the future for businesses of all sizes! To find out more about our SiCMS, please contact our Sales Department at sales@simplyintense.com.
Why Should You Care about Social Media?
Posted by SiMedia | Filed under Online Marketing
Social media allows you to communicate, share information, and network with other individuals. It provides a means to an end when it comes to marketing your products via the web to increase sales revenues. Furthermore, Social Media allows marketers to reach larger local and global audiences at a lower cost compared to traditional offline marketing techniques.
If you are online, then you have most likely interacted with social media. The following statistics show how people are using and interacting with information: The numbers continue to grow exponentially and the people are there waiting for you to share engaging content:
1. On Feb 5th, 2010 Facebook announced 400mm users.
2. To date, there are over 300,000 Facebook users from Trinidad and Tobago.
3. LinkedIn currently has over 60mm users.
4. Twitter reports that they see an average of 50 million tweets per day (600 tweets per second).
5. 80% of Twitter usage and updates is done via mobile devices.
6. YouTube is the 2nd largest search engine in the world.
7. 70% of bloggers are organically talking about products and brands on their blog.
8. 78% of social media users trust peer reviews and recommendations.
9. 91% of people use their mobile web to socialize and network online.
10. Wikipedia has an excess of 14m articles, meaning that its 85,000 contributors have written nearly a million new posts in six months.
11. If Facebook were a country, it would be the 4th largest between USA and Indonesia.
So, again, the question is: Why Should You Care?
If you are a business owner, marketing manager, or have a vested interested in a company, Social Media can help build your brand online. Social Media has proven to be not just a trend but a lasting phenomenon that continues to develop rapidly. It’s time you take the leap into the future of online marketing and get your brand noticed by those with most influence.
Digital Media firms such as Si are new-age web design and development companies that specialize in the progression of online media. Let us help you explore the world of Social Media and other digital media initiatives that will help elevate your brand and reward you with a healthy ROI.
Please contact our Sales Department for more information at sales@simplyintense.com or visit us at www.simplyintense.com.
