Ways to Boost Your Search Engine Ranking
Posted by SiMedia | Filed under SEO
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposes to search engine marketing (SEM) which deals with paid inclusion.”
The fact is, when searching the web, online users do not usually venture beyond the 10th page of the search engine results. If you do not rank in the top 10 pages, your customers will not be able to easily access your website. This can put a considerable damper on the number of site visitors and, inevitably, the number of sales you receive.
Creating a healthy web presence is key to digital success. There are several factors that increase the compatibility of your website with search engines. Your objective should be to rank in the first page of Google search results. SEO professionals look at the following website features to help boost ranking by building a SEO-friendly website.
Navigation
The navigation headers on your website should be clear and concise so these links are indexed by search engines. Flash-based websites are not SEO-compliant therefore all navigation should be image or text-based to be recognised by search engines.
Content
Content include the text and SEO-relevant keywords used throughout your website.
Multimedia
This include the pictures, videos, animation, and audio found on your website along with the text used to describe these features.
Localised Domains
Selecting domain names (URL’s) for your website that end in .co.tt or .tt (for example, www.blinkbroadband.tt) helps to boost your visibility in localised regions, in this case, Trinidad and Tobago. Helping your customers to find you online when searching for services you offer will inevitably boost your site traffic, and overall profitability.
Website Code
Meta-Tags speak directly to search engines to describe what your website has to offer. The meta-tags found in the coding of your website should be written clearly, precisely and include relevant keywords.
Web analytics
Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact with your website. This essential tools also allows you to evaluate the progress of your website and make adjustment to troubled areas.
If you own a website, search engine optimization should be incorporated into your marketing strategy to ensure that your website is receiving a healthy amount of traffic. A successful website is key to the success of any organization. The expert web developers, designers and marketers at Si can implement search engine optimized features that ensure a higher ranking and visibility in popular search engines.
For more information, please contact us at sales@simplyintense.com.
Tags: content, google, mutlimedia, search engine, search engine optimization, SEO, seo-friendly, website design
6 Reasons for Implementing Video into Your Online Business Strategy
Posted by SiMedia | Filed under Digital Strategy, Online Marketing
It’s no secret that video is still one of the most effective forms of communication but with the advent of Internet video, a host of additional benefits and uses were born.
1. Make your site more interesting: Video is a lot more interesting than plain text and images because it contains motion and sound. People are drawn to it and are more likely to watch a three-minute video than read an entire web page or blog post. Multimedia implementation (including video) is one aspect of a successful website.
2. It’s On Demand: Unlike a television commercial people can watch an internet video whenever and where they want. It’s always ready to be played and can be viewed on multiple devices such as computers, laptops, cell phones and portable media players.
3. Increase your search engine ranking: Google and other search engines index videos. Pictures and videos add interest to your web pages and search engine rankings recognize and reward this feature. Sites with images and videos are placed higher than those without. Videos also appear in search results.
The Screen-shot below shows the search results for “a lesson in wining” The first hit is a video from eZshop.tt’s YouTube channel:
Google Search: " A lesson in Wining"
4. Raise your brand image: Video can add to your credibility, create awareness of your company and help build your brand. Video can convey a depth of information that text documents or still image cannot possibly deliver. This level of communication lets your voice be heard above all the noise.
5. Provide a gateway from other sites: Uploading videos to popular video sharing sites such as Youtube can provide links to your website. You can add your URL to the description of the video or in the video itself. Internet videos that go viral can help increase traffic to your website.
6. Simplify something difficult: Complex ideas, concepts and instructions can be easily simplified with an instructional video or screencast. It’s much easier to visually show someone how to do something than to try and explain it using just words.
In this age of new media the platforms for old tools of communication are rapidly changing. Prices are down and the world is connected like never before. Competition is stiff and there is a lot of noise. For business success, it is time you add video to your digital arsenal. To find out more about video implementation and viral marketing of videos, please contact us at sales@simplyintense.com.
This is the title of this post
Tags: internet video, screencast, search engine, video, viral video, YouTube
Tips for Online Branding Success
Posted by SiMedia | Filed under Digital Strategy, Online Marketing
At Si Media, we understand brands and how online branding efforts can achieve the results our clients expect. Using these tips to build and execute a branding strategy will ensure success for your organization.
Engage Them
Provide an engaging online environment that attracts your audience and rewards them for their time. Avoid providing too much mundane information about your company; instead draw them in by focusing on their needs and interests and educate them on the benefits of your product or service.
Consistency is Key
Make sure your online initiatives are consistent with your offline campaigns. Your branding message and approach should speak the same words in all of your channels. Consistency is key to build a trustworthy brand that your target audience can rely on.
Open Communication Barriers
There are several online media platforms that enable companies to quickly and efficiently share branded company information and build customer trust such as social media websites, blogs, and eNewsletters.
Social Media Networks
Social networks are the perfect web tool to communicate with your audience. Popular social media networks such as LinkedIn, Twitter and Facebook allow you to connect with your market, share information and respond to their feedback to build consumer trust. One notable company that has been sharing information, responding to feedback and actively communicating with their audience is eZshop Caribbean. This progressive company has set up an eZshop Trinidad Facebook page as well as a Twitter profile to help open communication barriers and keep their target market informed about new products and promotions.
Company Blogs
Having a blog allows you to provide company information, product updates, and events information to your audience. A blog differs from your corporate website because it gives you the opportunity to be less formal, yet speak directly to your customers on a regular basis. Blogs also allow your customers to interact with your Blog posts by providing feedback and sharing information with other users.
eNewsletters
Relying on your audience to visit your website for news and updates is not always practical. eNewsletters allow you to build a database of client information and update your audience via branded emails. It gives you control of who sees your information and in what timeframe.
Banner Advertising
Banners ads are the perfect tool to build web visibility. There are several advertising platforms and local websites that offer advertising space. The type of website you chose to advertise on will depend on your company’s location and industry. Simply Intense offers advertising opportunities on several Microsoft platforms including MSN Home, Hotmail, and MSN Messenger. The beauty of advertising on Microsoft is that you can target your ads to be viewed based on the online users age group, gender, and location so the right person sees your branded message. These online spaces offer high visibility to your audience to build brand awareness and encourage viewers to visit your website.
Providing engaging content in the right web spaces is key to building you brand. The above tips will help any organization spread information and get your customers talking. Good luck!
Tags: banner advertising, blogs, Branding, branding strategy, online branding, Si Media, Social Media
eZshop.tt – eCommerce in the Caribbean
Posted by SiMedia | Filed under Events & Happenings, eCommerce
Si Media recently launched a localized eCommerce portal for eZshop Caribbean that enables the buying and selling of retail products to the masses in Trinidad & Tobago. We have created the technology to enable multiple wholesalers to manage their own online stores. This is said to be the most complex digital management system in the Caribbean region as it is facilitated by the latest in technology advancements. Consumers in the Caribbean now have the oppportunity to shop online and get products delivered to their frontdoor – which was a limited service in the T & T up until recently.
The website offers nifty products for boys, girls, men and women, so we’ve created the eZ Family known as “The Zee’s” to represent ezShop’s product categories and appeal to the market in the Caribbean. The Zees are the first Caribbean animated family to exist which is an exciting adventure for us and our partners. This project, once again demonstrates our teams creative skills and technology background that can redefine business, as we know it locally.
Meet the eZ Family – Emily Zee (daughter), Eric Zee (son), Liz Zee (mother) and Earl Zee (father)
Please check out eZshop.tt….it bess!
Tags: caribbean online shopping, eCommerce, ezfamily, ezshop, ezshop caribbean, ezshop.tt, online shopping, online shopping in Trinidad, T&T, Trinidad and Tobago
