Ways to Boost Your Search Engine Ranking
Posted by SiMedia | Filed under SEO
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposes to search engine marketing (SEM) which deals with paid inclusion.”
The fact is, when searching the web, online users do not usually venture beyond the 10th page of the search engine results. If you do not rank in the top 10 pages, your customers will not be able to easily access your website. This can put a considerable damper on the number of site visitors and, inevitably, the number of sales you receive.
Creating a healthy web presence is key to digital success. There are several factors that increase the compatibility of your website with search engines. Your objective should be to rank in the first page of Google search results. SEO professionals look at the following website features to help boost ranking by building a SEO-friendly website.
Navigation
The navigation headers on your website should be clear and concise so these links are indexed by search engines. Flash-based websites are not SEO-compliant therefore all navigation should be image or text-based to be recognised by search engines.
Content
Content include the text and SEO-relevant keywords used throughout your website.
Multimedia
This include the pictures, videos, animation, and audio found on your website along with the text used to describe these features.
Localised Domains
Selecting domain names (URL’s) for your website that end in .co.tt or .tt (for example, www.blinkbroadband.tt) helps to boost your visibility in localised regions, in this case, Trinidad and Tobago. Helping your customers to find you online when searching for services you offer will inevitably boost your site traffic, and overall profitability.
Website Code
Meta-Tags speak directly to search engines to describe what your website has to offer. The meta-tags found in the coding of your website should be written clearly, precisely and include relevant keywords.
Web analytics
Web analytics allows you to track user trends, where your web traffic is coming from and how visitors interact with your website. This essential tools also allows you to evaluate the progress of your website and make adjustment to troubled areas.
If you own a website, search engine optimization should be incorporated into your marketing strategy to ensure that your website is receiving a healthy amount of traffic. A successful website is key to the success of any organization. The expert web developers, designers and marketers at Si can implement search engine optimized features that ensure a higher ranking and visibility in popular search engines.
For more information, please contact us at sales@simplyintense.com.
Tags: content, google, mutlimedia, search engine, search engine optimization, SEO, seo-friendly, website design
How Google Analytics Can Help You
Posted by SiMedia | Filed under Digital Strategy, SEO
Web tracking tools allow you to plan and redefine your business strategy and make appropriate changes for the purpose of continuous improvement – a necessary practice for any business. Si Media offers Tracking and Reporting Management services helping to save our clients time and preparing data for easy reading and analysis.
Although there are a number of tools available in the market, here we focus solely on the Google Analytics Tool; our web performance tool of choice. Google Analytics offers an array of features that enable companies to achieve their short-term and long-term objectives by measuring key performance indicators via graphs and website traffic data.
Benefits of Google Analytics:
1. Free Service – Google Analytics is a free service that offers the same features compared to other website performance tools that are provided at a cost.
2. Site Comparison – Google Analytics allows you to compare the performance of your website with sites of comparable size.
3. Website Optimization – The data provided in your web analytics reports allows you understand what pages your visitors are visiting the most and plan ways in which you can to better optimize the less popular pages (copywriting, incoming links, etc.). This allows you to plan your marketing strategy to enhance incoming traffic and sales.
4. Measure Traffic – With Google Analytics you can compare whether your website traffic has increased or decreased over different periods of time. This data gives you valuable insight for optimization purposes and helps to measure the impact a marketing/PR campaign had on your traffic.
5. Track Visitor Activity & Behavior - You gain the ability to track the pages and links that your visitors clicked on and measure whether optimization is needed for the less popular web pages on your site.
6. Measure Bounce Rate – According to Wikipedia, “bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page ÷ Total Number of Visits.”
7. Track How Visitors Find Your Site – Google Analytics allows you to find out how visitors find your website (via a search engine, link on another site, typing your URL into their browser, etc.). You can also view keywords that online searchers used to find your website on search engines. This data also provides insight for website optimization purposes.
8. Measure KPI’s – Google Analytics allows you to measure success indicators of your website including increased/decreased visits, sales, and conversions. These key performance indicators provide valuable insight to website owners and marketing professionals enabling them to tweak their website for better performance ratings and search engine rankings.
9. Visitor Segmentation – Google Analytics reports allows you segment your traffic by location/geography, new or returning visitors, and how they found your website, enabling you to plan and coordinate targeted marketing strategies around the trending of your website.
Tags: analytics, conversions, google analytics, Si Media, web reporting, web tracking, website perofmance, website traffic
